Energy Supply Association of Australia (esaa)
Website Design, Content Management & Association Membership Management Software
The Energy Supply Association of Australia (esaa) seeks to positively influence government policy decisions to ensure that Australia enjoys the benefits of a safe, secure, reliable, sustainable and competitively priced electricity and natural gas supply.
A crucial component of the esaa organisation is the management of their large membership base. Cylinder was asked to build a 100% customised association membership management software solution that suited the way esaa prefer to manage their member base. Members are allocated into (dynamic) groups, given access privileges for member only content, selected communication preferences, notes, documents and follow-ups are stored again each individual and/or company. The system then achieves what a CRM can but tailored to their needs while avoiding the massive costs of rolling out a CRM company wide.
In addition to membership database, a custom CMS was implemented that manages publicly available content, events, member only based content and an online shop that sells publications. Recently established was a micro-site module which allows esaa to create any number of micro-sites to house relevant data to support their publications.
The CMS includes a seamless integration with email marketing software, Campaign Monitor to manage communications.
UX Web Design and Development
Online Product Catalogue
Customised Content Management System
Membership Relationship Management
EDM Design and Integration
Custom Workflow Development